You pay for what
you need. Nothing more.
Product development broken into clear, defined phases — each with its own scope, deliverables, and cost. Start where you are. Stop when you're ready. Continue when it makes sense.
Most agencies lock you into a full retainer before you know if you can trust them. We think that's backwards. So we built our practice around phases — discrete chunks of work you can buy one at a time.
Five phases.
Entirely modular.
Each phase has a fixed scope, defined deliverables, and a clear exit point. You know exactly what you're getting and exactly what comes next — before you commit to anything.
Understand the idea. Build the plan.
We figure out what you're building, what it costs, and how to get there before a single file is opened.
Before anything gets designed or built, we need to understand what you're actually trying to make — and whether the plan makes sense. This phase is about alignment, clarity, and de-risking the investment ahead. We'll dig into your product idea, your market, your constraints, and your goals. You'll leave with a clear picture of what the development process looks like and what it'll cost.
This phase is the foundation. Clients who skip it often discover mid-build that something fundamental wasn't thought through. We recommend starting here — even if you think you already know what you want.
From concept to production-ready geometry.
Industrial design, advanced CAD, surfacing, and DFM — the full design and engineering pass.
This is where the product takes shape. We develop the form language, work through ergonomics and CMF direction, translate the approved concept into precise CAD geometry, and build in manufacturing constraints from the start. The output isn't concept art — it's geometry a manufacturer can actually work from.
If you already have design direction or partial CAD, we can scope this phase around what's missing — you don't need to redo work that's already solid.
Build it. Break it. Fix it. Repeat.
Physical validation before you commit to tooling — the phase that saves you from expensive surprises.
A prototype is how you find out what the model didn't tell you. We produce physical builds at whatever fidelity the validation requires — from rough form studies to functional pre-production units — and use the results to refine the design before any tooling investment is made.
The number of prototype iterations depends on complexity. We'll scope this clearly upfront — and flag when additional rounds are needed rather than billing for them without warning.
What the product is called. How it looks. What it says.
Name, logo, packaging, and visual identity — built around the product, not bolted on after.
A product without a clear identity is harder to sell, harder to remember, and harder to trust. This phase builds the brand layer: naming, visual identity, packaging design, and the language used to talk about the product in the market. It can be done in parallel with Phase 2 or 3, or as a standalone engagement.
From files to factory floor.
Manufacturer selection, production prep, and hands-on support through first article and beyond.
Getting to production-ready CAD is not the same as getting to production. This phase bridges that gap: we prepare the complete manufacturing package, help identify and evaluate manufacturers, and stay engaged through first-article inspection and production ramp. You don't get dropped at the handoff.
This phase is most valuable when you've done Phases 2 and 3 with us — we already know every detail of the product and can represent it accurately to manufacturers. But we can scope a standalone manufacturing support engagement if needed.
One phase at a time.
No retainers. No surprises.
Choose a phase
Pick the phase that matches where you are. We'll confirm scope and deliverables together.
Get a fixed quote
We send a scoped proposal with a fixed price for that phase. No hourly ambiguity.
We deliver
You receive every deliverable listed in the scope. Work is reviewed and approved before we close.
Decide what's next
Continue to the next phase, pause, or stop. Entirely your call — no obligation either way.
Typical payment split: 50% at project kickoff, 50% at delivery and final approval. For larger engagements we can structure milestone-based payments across the phase. We never invoice for work that hasn't been delivered and approved.
Not sure which
phase is yours?
Tell us where you are and what you've got. We'll tell you exactly where to start — and what it'll cost — before you commit to anything.